Hi, I'm Ethan! I am a third year student at the University of Michigan pursuing a BS in Data Science with a minor in Entrepreneurship. I'm proficient in Python, C++, SQL, and Tableau, which I have applied to projects ranging from predictive modeling to data visualization to machine learning. I'm actively involved in student organizations and am interested in technology, business, and sports.
Ethan Matsuda
Data Science Student at University of Michigan
Phone
650.730.6338
Education
University of Michigan
Bachelor of Science in Data Science + Minor in Entrepreneurship
2022 – 2026 (expected)
Experience
September 2024 – Present
University of Michigan Center for Academic Innovation
Data Management Fellow
Ann Arbor, MI
- Explore, analyze, and visualize educational datasets to help business and research stakeholders better understand learners and improve educational technologies and learning experiences
- Engineer comprehensive Sankey diagrams from millions of data points to map student progression across online courses, delivering critical insights into learner behavior and course pathways
Data Analysis
Data Visualization
Python
Plotly
- Developed predictive models to identify high-value, recurring, and planned donors using logistic regression
- Conducted exploratory data analysis and K-means clustering to identify potential donors among 2.6 million residents in the served counties
Predictive Modeling
Cluster Analysis
Python
pandas
NumPy
Matplotlib
scikit-learn
- Conducted primary research and analysis of consumer sentiment around the Beats by Dre brand and how GenZ audiences perceive the marketing campaigns and branding
- Delivered strategic recommendations to improve brand communication and market positioning
Marketing Research
Brand Positioning
- Researched college admissions consulting market to identify opportunities and formulate product strategy
- Conducted customer discovery interviews, guided development of MVP, and gathered user feedback
- Accepted into Fall 2023 Zell Lurie Student Startup Grants program. Advanced to second round of campus-wide Michigan Business Challenge competition.
Competitor Research
Customer Discovery
Social Media Marketing
- Responsible for planning and leading classes teaching 20+ campers Python and Scratch
Python
Projects
College ROI Data Visualization
Developed a Python script to clean and process Department of Education College Scorecard data and calculated net present value (NPV) of program costs and earnings 10 years post-entry. Created an interactive Tableau dashboard to visualize ROI of colleges, allowing users to filter by multiple criteria such as region, program type, and selectivity.
Tableau Python Discounted Cash FlowSkills
Languages
Python
C++
SQL
HTML
Java
R
Libraries
pandas
NumPy
Matplotlib
Scikit-learn
Plotly
Analysis & Modeling
Exploratory Data Analysis
Data Visualization
Logistic Regression
K-Means Clustering
Applications
Jupyter Notebook
VS Code
Microsoft Excel
Tableau
Git
Marketing
Customer Discovery
Market Research
Competitor Research
Brand Positioning
Social Media Marketing
Google Ads
Certifications
Activities
Michigan Undergraduate Students of Statistics
Member
Participated in various technical workshops ranging from R to Python, as well as career panels
Tau Epsilon Kappa
Member
Technical Professional Fraternity committed to professional technical development and the advancement of academic and social excellence